Bio
I build digital products with the precision of an industrial designer.
Six years across UI architecture, brand systems, and high-converting marketing work for global clients. I structure information so people make decisions faster, and so the product can grow without breaking.
Approach
01 | Frame — Problem & Business
I start with what the product has to win, not what it should look like. Business goal, then user, then the smallest thing worth shipping.
02 | Structure — Flow & Hierarchy
How it's built before how it looks. Flows and priority mapped so nothing fights for attention later.
03 | One System — Brand, Interface, Motion, 3D
The part most teams split across five people, I do as one connected system. An industrial design background keeps every decision grounded in how things actually get made.
04 | Make it Real — Motion, Code & Brand
Clean Framer code, motion that gives the product life, and a brand system that holds it together. I deliver the working product, not a folder of mockups.
Experience
Creative Team Lead, Sidekicklabs
Nov 2024 to PresentLed the creative direction for an early stage AR smart glasses startup. Designed the brand identity, hardware visualization, and the complete UI system.
Product Designer, Fydez
Jun 2023 to Dec 2023Designed motion driven product interfaces. Focused on interactive onboarding flows and visual feedback systems to maximize user retention.
Motion Graphic Designer, Acun Medya
May 2022 to Jun 2023Produced broadcast quality motion graphics. Created dynamic 3D composites for high profile international television formats.
Outside of Work
Off the clock, I am usually doing mechanical overhauls on my motorcycle, reading Andy Weir science fiction, or training at the gym.
