Vanter Arena
Challange
The risk was obvious: if we push the animal concept too hard, it can look childish or meme-like. The job was to keep the mirket idea subtle and smart, while building a premium identity that fits a Web3 audience. Distinctive, but still trustworthy.
Result
I created a brand direction that captures the mirket mindset through shape language, contrast, and a disciplined layout system. The identity feels sharp and confident, with clear rules for consistency across touchpoints. It stands out in Web3 without losing seriousness.
Brand Strategy
Positioning and core idea
Visual Identity System
Logo, palette, typography rules
Key brand assets
Applications and key visuals.
