About

Hi, I’m Ozan, building product design and brand systems that feel consistent, modern, and human.

About

Hi, I’m Ozan, building product design and brand systems that feel consistent, modern, and human.

Vita

Client:

Vita App

Type:

Product Design

Year:

2025

Project description

Vita is a habit-building wellness app concept. I designed the product experience around daily micro-missions, rewards, and streaks to make consistency feel easier. The approach is gamified and friendly, inspired by Duolingo’s momentum, but adapted for health and fitness routines.

Client:

Vita App

Type:

Product Design

Year:

2025

Project description

Vita is a habit-building wellness app concept. I designed the product experience around daily micro-missions, rewards, and streaks to make consistency feel easier. The approach is gamified and friendly, inspired by Duolingo’s momentum, but adapted for health and fitness routines.

Client:

Vita App

Type:

Product Design

Year:

2025

Project description

Vita is a habit-building wellness app concept. I designed the product experience around daily micro-missions, rewards, and streaks to make consistency feel easier. The approach is gamified and friendly, inspired by Duolingo’s momentum, but adapted for health and fitness routines.

Challange

Habit apps usually fail for one reason: people drop after a few days. The challenge was to keep users coming back without guilt or pressure. The experience needed to be simple for daily use, motivating enough to build a streak, and supportive when a day is missed.

Result

I created a clear loop: set a goal, get a daily mission, earn rewards, and track progress with lightweight feedback. The UI stays calm and structured, while gamification adds energy at the right moments. The result is a concept that feels more like a companion than a tracker.

Daily mission loop

Micro-tasks that build momentum.

Gamified progression

Streaks, XP, and milestones.

Recovery flow

Support after missed days.